Case study · Influencer marketing
Go Colors · Brand ambassador launch
Go Colors onboarded its first-ever brand ambassador and repositioned from a leggings-first label to India's complete women's bottomwear destination. The film carried the story on CTV and streaming. We made it personal through the women living it every day.
The brief
Comfort is not where life slows down. It is where life moves.
The brand film carried the idea at scale. The influencer layer had a different job: make "comfort that moves with you" feel lived-in and relatable, through real women's workdays, wardrobes and weekends.
That meant content that integrates the campaign thought into how creators already talk to their audience, not a straight product ad.
Micro and nano creators matched to three audience profiles, with rates, for fast approval.
Workwear styling, day-in-the-life and comfort-led routines built around the campaign thought.
90-day paid usage on every piece, so the best reels could be amplified through performance marketing.
Who we cast
| Profile | Content style | Creator tier |
|---|---|---|
| Corporate women, working professionals aged 24–35 | Office style, productivity, day-in-my-life, GRWM for work | Micro / Nano |
| Women in fashion, style-forward creators | Styling edits, outfit breakdowns, trend integration | Micro / Nano |
| Mom creators and travel creators | Versatility between work and personal life | Micro / Nano |
Results
The work